THE BRIEF
THE IDEA
THE STRATEGY
Lack of brand recognition in a very competitive and loyalty
based market. Lack of public knowledge of the immense waste female hygiene products create. Educate the public through a campaign showing DAME as the solution to this environmental and women’s health issue.
To minimize the use of disposable applicators and toxic tampons. Reducing the use of these female products will benefit women’s overall health and the environment. The campaign’s goal is to bring awareness to women about the benefits of DAME.
Use out of home, social media, and magazines to get the word out there. Use the minimalist vibe, to keep it on brand. Show the product as much as possible, and explain what D. is and why it's so great for women.
THE PRODUCT
Magazine print, showing no matter the amount of tampons needed, you only need one D. applicator
Instagram posts showing off the product in different ways, explaining the new launch of DAME.
SOCIAL MEDIA
OUT OF HOME
Bus shelter ads, explaining about the brand DAME, and expressing the longevity of D.
BODY COPY
We believe in making fewer, better things that last longer. That’s why our reusable applicators are built to last for years.
BODY COPY
Dame believes that women deserve to have a healthy choice, so we designed a environmentally healthy, reusable and medial grade tampon applicator and 100% oraganic tampon.
BODY COPY
We believe in making fewer, better things that last longer. That’s why our reusable applicators are built to last for years.
