THE BRIEF
THE IDEA
THE STRATEGY
Hello Bello is a new baby brand that wants parents to give their babies the best care that they deserve. Parents are not aware of these new affordable premium products that are now offered in stores, therefore Hello Bello needs to create brand recognition.
To allow parents feel good about what they are giving their babies, because there is nothing worse than doing something wrong for your children. So why not start with organic, plant-based, and risky free ingredients.
Let mom's and dad's know they can rely and trust Hello Bello, so that they have one less thing to worry about. Using long print ads, that all parents can humorously understand and relate to.
TRANSIT POSTERS
Long copy ads, that expresses what new mothers think in a panic, but with Hello Bello they don't need to worry cause you can trust us.
