Oh Henry! is the only bar that has "more" of everything. Fulled up wth more peanuts, larger size, more value and more ingredients.
Millennials are not grabbing for an Oh Henry, so we want to make Oh Henry relevant to millennials again rather than just a bar your parents eat.
Our objective is to become the hunger authority with millennials, so the idea of the campaign is called "Hunger Stories", which we know when life gets boring and bland, we just want to live our best lives, and more of the time a good story comes out of it.
As a brand we want to own hunger and we want to go younger with our demographic. By making an iconic hunger statement and engaging with millennials through culturally relevant moments.
Focused on long copy ads, in which tell silly stories you have done when you were hungry. These long copy ads will be placed in magazines.
Instagram templates given to individuals who request to share their own Hunger Story on their own IG stories.