ZEUS

A fresh look for people who want to have a sleek looking board with nice consistent detail front and back. 

THE BRIEF

THE IDEA

THE STRATEGY

Design a wordmark for a niche snowboard manufacturer Zeus, one that breaks with the clutter that exists currently in the industry.

Stick to the idea of the crazy mountain peaks in the winter, instead of going the typical Greek God route using thunder bolts.  

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The strategy was to take the details of the word mark and amplify it onto the board so that it has one solid feel. The mountains are both faint, and the arrows have a slight gradient of colour from a terracotta to a bright turquoise to resemble the how climate works when going up a mountain.

ZEUS LOGO

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